Hard Rock Bet Rolls With Post Malone for Sports Betting Commercial

Brand Identity

Hard Rock Bet is legal and operational in Arizona, Iowa, Indiana, New Jersey, Ohio, Tennessee, and Virginia. And, after a two-year hiatus due to a legal challenge that reached the , the online sportsbook is again operational in Florida as of Nov. 7, 2023.

Hard Rock Bet presently holds only a small share of the legal US sports betting industry in terms of revenue but, according to state gaming revenue reports and gaming analysts, Hard Rock Bet s market share increased from less than 1% in the third quarter of 2023 to about 2.5% after resuming operations in Florida, the country s third-most populated state.

Hard Rock is seeking to differentiate its in a crowded market. Along with its online sportsbook operations, Hard Rock Bet runs an iGaming with internet slots and table games.

In a nation where sports and casino apps are becoming the norm, with 30 states legalizing betting apps, Hard Rock Bet stands out. It s not just about placing bets; it s about breaking barriers and welcoming everyone to the table or in this case, the app. This ad was launched to gain more visibility for Hard Rock Bet, a press release about the Post Malone partnership explained.

Hard Rock Bet follows sportsbook leaders DraftKings, FanDuel, BetMGM, and Caesars Sportsbook in paying a prominent celebrity to advertise its online sports betting operations. Notable celebs who have lent their likeness to online gaming apps include Jamie Foxx, Kevin Hart, Vince Vaughn, Shaq, and Ben Affleck.

Post Malone, born Austin Richard Post, is an , singer, songwriter, record producer, and guitarist. The 29-year-old broke on the music scene in 2015 with his debut track White Iverson, which went to No. 14 on the Billboard Hot 100.

His debut record after signing with Republic Records was Stoney in 2016, which went to No. 1 on the Billboard 200. The album was highlighted by Congratulations featuring Quavo, a single that reached No. 8 on the Hot 100.

Malone has since released five additional studio albums that have sold 13 million copies and 95 million digital downloads. That makes him the eighth-best-selling digital artist of all time.